Hey There!
We are Backstage Event Marketing - the marketing team that’s going to get
butts in your seats and boots through your doors.
The event marketing strategy we develop for you is customized to your needs and those of your diehard fans and “on the fence” future fans. Our efforts enhance the experiences your ticket buyers expect because with us – you can concentrate on the job at hand. We work for you to get your customers through your doors. Once in, they’re all yours.
In addition, we let you know what we’re working on and the results by communicating, tracking, and reporting.
When we both do our jobs well, your patrons win. When your patrons win – they recommend you to their friends, become loyal to you, and your venue and shows.
Win-Win.
We are based in West Texas (Midland/Odessa) and Wichita, KS. For events in either city we can provide you with in person support. For events outside of those markets we can travel.
Our Processes
Business Goals
Pain Points
Desired Audience
Budget
Step 1 - Think
Step 2 - Create
Step 3 - Verify
Solutions
Experience
Teamwork
Strategy
Track
Analyze
Adjust
Adapt
Meet The Team
Ginny Van Doren - Truong
Ginny Van Doren-Truong is a seasoned marketing professional with over 15 years of experience in the live entertainment industry, covering both venue and promoter perspectives. She has been instrumental in promoting more than 800 shows across venues ranging from 1,800 to 15,000 seats. Most recently, she served as the Director of Marketing at the Wagner Noël Performing Arts Center, leading marketing efforts for hundreds of events each year.
In 2023, after a decade with ASM Global, Ginny founded her own full-service marketing agency, Backstage Event Marketing. Since launching the agency, she has secured a 3-year contract with Ector County Coliseum and a 2-year contract with Odessa Arts, where she heads up First Friday ODTX and oversees the production of their quarterly magazine, Beacon West. Additionally, Ginny has helped market over 20 shows in Midland, Odessa, and the Houston area over the past 2 years.
Ginny’s experience also includes building a robust contractor network and developing practical tools to streamline event marketing and boost ticket sales. Her entrepreneurial journey from employee to business owner offers valuable insights into the art of "getting butts in seats" and elevating live events.
A few things I beleive
A few things I beleive
Jan Bush
Taylor Cargile
Taylor Cargile has over a decade of experience in the live entertainment industry. She has worked with renowned organizations, starting her concert marketing experience through an internship at C3 Presents and assisting with event production at X Games Aspen & Austin. Her journey led her to work in Marketing & Group Sales at the H-E-B Center near Austin, an 8,000-seat venue, promoting 30+ concerts and events annually. Beyond live events, Taylor expanded her horizons by teaching overseas in Spain and South Korea, where she also used her marketing expertise to develop content for a teacher recruitment agency. With certifications in Content Marketing and Inbound Marketing from HubSpot Academy, she specializes in social media strategy, content creation, and digital marketing. Taylor excels in visual storytelling, crafting engaging graphics and short-form videos that elevate brand identity and audience engagement. Her creative vision and global experience make her a versatile and dynamic marketing professional.
A few things I beleive
A few things I beleive
