Hey There!
We are Backstage Event Marketing - the marketing team that’s going to get
butts in your seats and boots through your doors.
We help you achieve your audience goals so you can focus on growing your business.
At Backstage Event Marketing, we want to help sell tickets to your events. We work together with you and your staff because you know your unique qualities and we know how to promote your strengths to rise above the crowded market.
Together we can identify your goals and develop proven event marketing strategies that work for you plus your staff, talent, ticket buyers, – and budget.
There’s no smoke and mirrors – just hard work, loads of experience, and brain power on both sides of the house.
The event marketing strategy we develop for you is customized to your needs and those of your diehard fans and “on the fence” future fans. Our efforts enhance the experiences your ticket buyers expect because with us – you can concentrate on the job at hand. We work for you to get your customers through your doors. Once in, they’re all yours.
In addition, we let you know what we’re working on and the results by communicating, tracking, and reporting.
When we both do our jobs well, your patrons win. When your patrons win – they recommend you to their friends, become loyal to you, and your venue and shows.
Win-Win.
We are based in West Texas (Midland/Odessa) and Wichita, KS. For events in either city we can provide you with in person support. For events outside of those markets we can travel.
Our Processes
Business Goals
Pain Points
Desired Audience
Budget
Step 1 - Think
Step 2 - Create
Step 3 - Verify
Solutions
Experience
Teamwork
Strategy
Track
Analyze
Adjust
Adapt
Meet The Team
Ginny Van Doren - Truong
Ginny Van Doren-Truong is a seasoned marketing professional with over 15 years of experience in the live entertainment industry, covering both venue and promoter perspectives. She has been instrumental in promoting more than 800 shows across venues ranging from 1,800 to 15,000 seats. Most recently, she served as the Director of Marketing at the Wagner Noël Performing Arts Center, leading marketing efforts for hundreds of events each year.
In 2023, after a decade with ASM Global, Ginny founded her own full-service marketing agency, Backstage Event Marketing. Since launching the agency, she has secured a 3-year contract with Ector County Coliseum and a 2-year contract with Odessa Arts, where she heads up First Friday ODTX and oversees the production of their quarterly magazine, Beacon West. Additionally, Ginny has helped market over 20 shows in Midland, Odessa, and the Houston area over the past 2 years.
Ginny’s experience also includes building a robust contractor network and developing practical tools to streamline event marketing and boost ticket sales. Her entrepreneurial journey from employee to business owner offers valuable insights into the art of "getting butts in seats" and elevating live events.
Our People
A few things I beleive
A few things I beleive
The universe won't task you with things you aren't equipped to handle.
Taylor Cargile
Taylor Cargile has over a decade of experience in the live entertainment industry. She has worked with renowned organizations, starting her concert marketing experience through an internship at C3 Presents and assisting with event production at X Games Aspen & Austin. Her journey led her to work in Marketing & Group Sales at the H-E-B Center near Austin, an 8,000-seat venue, promoting 30+ concerts and events annually. Beyond live events, Taylor expanded her horizons by teaching overseas in Spain and South Korea, where she also used her marketing expertise to develop content for a teacher recruitment agency. With certifications in Content Marketing and Inbound Marketing from HubSpot Academy, she specializes in social media strategy, content creation, and digital marketing. Taylor excels in visual storytelling, crafting engaging graphics and short-form videos that elevate brand identity and audience engagement. Her creative vision and global experience make her a versatile and dynamic marketing professional.
Jan Bush - Contract Marketing Specialist
Jan Bush is a business and marketing consultant who sees the big picture and splits it into manageable parts to reach desired results for her clients. In 1982 she started her company offering computer support to small businesses using a DOS (Disk-based Operating System) computer for their marketing and research needs. The company quickly grew into a marketing support company doing jobs the big guns didn't want to do. For example she wrote and produced newsletters to a nation-wide employee base, managed a staff that researched and sampled products on site throughout the state, and helped regional malls plan and produce annual meetings for their retail customers. After over 14 years as a business owner, she decided to work for the Federal Government where she spent the next 20-years in marketing and public relations. Knowing she would have to teach her leadership and marketing staff about interactive websites and social media, at the age of 57 she went back to school and earned a Master of Science degree in Interactive Communications (social media).
Our Collaborators
A few things I beleive
A few things I beleive
The universe won't task you with things you aren't equipped to handle.
Blue Light Designs
That breadth of creative experience is what sets us apart. We don't just show up with a camera — we bring a designer's eye, a storyteller's instinct, and years of brand-building expertise to every shoot, every edit, and every deliverable. Together, those disciplines let us cover the full creative scope that companies and events need.
What started as a one-person operation has grown into a full-service creative agency trusted by 200+ brands and counting. Our approach is simple: understand your vision, elevate it, and deliver work that makes an impact. We're not just a vendor — we're a creative partner invested in your success from day one.
