OUR SERVICES
Let's get people talking about your event!
If you are wondering….What is event marketing and how can it work for you to connect the right fan base to the right event, increase ticket sales and memorable experiential events that result in repeat customers, returning talent, and staff pride?
You have come to the right place! Backstage Event Marketing is a women owned and operated event marketing agency that focuses on just that - connecting you to the right fan for your event and training you along the way!
Whether you need help right now, need to train someone to handle marketing for you, or you yourself need training - we got you covered!
OUR WHY
"You can’t sneak into town and expect a sold out show if you didn’t do any advertising.”
Our mission is to provide full and part-time marketing support services to promoters of live events by meeting and exceeding ticket sales goals - to pack the house.
- Event Marketing Packages
- Social Media Management Packages
- Marketing Agency Services
- Coaching Services
- On-Boarding Packages
- Content Creation
- Social Media Strategy
- Product or Service Launch Strategy
- Venue Asset Guide Creation
- Management of Email Marketing
VIEW FULL LIST OF SERVICES
a' La cart & add-on services
coaching & on-boarding Packages
social media & Marketing Packages
Event Marketing Packages
Manage organic social media for one event including announce, pre-sale, on-sale, countdown, inclusive of 10 posts
Event Marketing Packages
services
social media live event
marketing live event
One (1) Event
Meet twice for planning up to three hours total
Determine goals for campaign and target audience
Engage followers' comments on posts, both organic and paid posts
Post "Know Before You Go" on social media platforms and Facebook event page
Engage audience on socials during the event
Provide a Marketing Recap Report
Answer or Forward DMs (Direct Messages) as needed
Develop paid social advertising strategy and execute
Produce ToneDen reports on paid social advertising
Create and implement email strategy to increase ticket sales
Track daily sales with marketing efforts
Eblast "know before you go" to ticket buyers
Eblast "thank you" to ticket buyers
- Both packages are for one event only
- Travel charges will be charged back at cost
- Additional services and overages billed at $200 per hour
- Packages based on up to 10-hours per month and 20-hours respectively
- Meetings can be used for planning or reporting
a' La cart & add-on services
coaching & on-boarding Packages
social media & Marketing Packages
Event Marketing Packages
Provide Social Media Training
Coaching &
On-Boarding Packages
services
staff on-boarding
marketing
support
Monthly Meetings
Determine goals for staff outcome
Create social media content calendar
Provide Public Relations Coaching
Provide Media Training
Train on all steps of Marketing Live Event package
OPTION: ToneDen Training
Implement Marketing Package
Provide an After Action Report monthly
- Travel charges will be charged back at cost
- Additional services and overages billed at $200 per hour
- Meetings can be used for planning or reporting
- Marketing Support Package based on 90-day commitment
- Packages based on up to 10-hours per month for Coaching and 30-hours for Marketing Support
- Staff On-boarding Packages cost will be determined once need has been identified
Staff
coaching
One Month
Three Months
Yearly-Broken
into Quarters
One (1) Month
One (1) Month
three (3) Months
a' La cart & add-on services
coaching & on-boarding Packages
social media & Marketing Packages
Event Marketing Packages
Additional Playlist Creation
Build custom playlist based on upcoming events. If aired to the public, client will need to pay ASCAP/BMI fees.
Produce Reel/Video :30 - :90
Per video with client-provided recordings, additional fees may apply if Backstage Marketing Plus films.
Additional Social Platform Management
Monthly charge. Additional social platforms include: Facebook, Instagram, Pinterest, YouTube, or LinkedIn. Price depends on engagement needed.
Social Media Management Strategy
One to two strategy sessions up to three-hours total. Build one to three month content calendar during sessions. If you choose to purchase one of our marketing packages, this will go towards the first month costs.
Develop Social Media Strategy for Product or Service Launch
One to two strategy sessions up to three-hours total. Build one to three month content calendar during sessions. If you choose to purchase one of our marketing packages, this will go towards the first month costs. Additional monthly charge for management and implementation.
Creation of Venue Asset Guide
Produce one to two drafts for approval.
Manage Email Marketing or Newsletter
Monthly charge. Includes content. Price depends on volume.
Create/Redesign Website
Design updated website. Create 10 - 15 pages/blog posts. Edit existing posts to new writing style. Implement SEO best practices. Launch on social media. Place discovery call for full proposal.
A La Carte & Add-On Services
Why Are Ticket Sales a Big 'ol Goose Egg?
Does it feel like everyone is living under a rock because they have not heard about your show and you are seeing big goose eggs (0 sales) on your daily ticket reports? It may be time to switch up your event marketing strategy - that’s where we come in to help!
We have been there, from competing against yourself by having so many shows a month you are not sure there’s enough people in your town to buy that many tickets to being the suburb venue to a major metropolitan city. With over a decade of experience in venue event marketing from 1,800 seats to 13,000 seats we have put together proven marketing strategies to stand out in a crowded market and a crowded advertising feed.
Heck, we want to help you out so bad that we are giving you our Event Marketing Checklist for FREE!
Download The FREE Event Marketing Checklist
Connect with Us
Get actionable tips to promote your events and boost attendance.
Event Marketing Basics
Discover how events can elevate your brand and connect you with your audience.
The Power of Hosting Events
Learn essential marketing techniques to grow your small business and attract customers.
Marketing Basics for
Small Business Owners
our Signature subjects
Looking for an inspiring and knowledgeable speaker for your next event, marketing team meeting, or business workshop? Backstage Events Marketing delivers expert insights tailored to small business owners, event hosts, and marketing professionals. Our talks are packed with practical strategies and
real-world examples to drive success.
Bring Event Marketing Expertise to Your Audience
SPEAKING EVENTS
Over the past 38 years, I have worked with numerous marketing individuals. I can say without any hesitation that Ginny is one of the best at her craft.
A strategically poignant planner and executioner.
- Bryan Blaum, FMSquared Co-Owner & Operator and General Manager of Stafford Centre
What Makes Us Different
We Do Details
Ginny has been called a human calendar many times, having a knack for remembering names, faces, and dates.
We're Personal
Paying close attention to the details of the event, such as the timing of activities, the layout of the venue, and the accuracy of marketing materials, we will help to create a seamless experience for attendees and maximize the event's impact.
We Are Experienced
Work with an seasoned marketing agency that specializes in driving ticket sales for live events with decades of experience and the know-how of marketing live events marketing over 1,000+ events.
BOOKING
Let's work together, yeah yeah yeah!
We are able to provide 2 full time marketing agency service packages and up to 4 marketing live event packages a month. If you are looking for help in selling tickets to your next event - let’s talk!
Book a Free Discovery Call
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